All about SOHO Galleries in Mérida, Mexico (2025)
Updated:
February 16, 2025
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Author: Tobias
SOHO Galleries, operating since 2008 in Mérida’s city center, specializes in international contemporary art. The gallery hosts rotating exhibitions and artist receptions and is open to the public Tuesday through Saturday. Entry is free, and the venue is a short walk from major downtown landmarks.


Hi, I’m Tobias – a German travel writer with a home in Mérida and a passion for exploring new places.
For over 20 years, my wife (a local) and I have traveled Mérida, and the Yucatán Peninsula. On this site I share real insights on 200+ places.
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Quick Facts: Address & Details
📍 Address:
Calle 60 400 A x 43 y 41, Zona Paseo Montejo, Centro, 97000 Mérida, Yuc., Mexico
☎️ Phone:
↔️ Distance:
⏳ Travel Time:
🎟️ Admission:
💵 Price Level:
📆 Since:
⭐ Rating:
🕒 Open:
+52 999 344 7463
550 m from Casa Loltún
Within the city
No entry fee
High (Upscale)
2018
• Monday: 10:00 AM – 5:00 PM
• Tuesday: 10:00 AM – 5:00 PM
• Wednesday: 10:00 AM – 5:00 PM
• Thursday: 10:00 AM – 5:00 PM
• Friday: 10:00 AM – 5:00 PM
• Saturday: 10:00 AM – 2:00 PM
• Sunday: Closed
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First-Hand Insights on SOHO Galleries
SOHO Galleries describes itself as "The very best of fine contemporary art in a convenient location in the heart of Mérida." Founded in 2008, it has since become one of the city's most well-known galleries.
SOHO Galleries is located in the heart of Mérida, just a short walk from Paseo de Montejo, the city's most famous avenue lined with historic mansions and lively cafés.
It is also near Santa Ana Park, a charming square known for its local food stalls, colonial church, and relaxed atmosphere – and you’ll find several other galleries in the area as well.
The name comes from the famous art district in New York, which is no coincidence. The gallery was established by New Yorker Adele Aguirre, who moved to Mérida after running a software company in the United States for 20 years.
What You’ll See at SOHO
SOHO Galleries primarily showcases works from artists in Mexico and Cuba, but also features pieces from France, Canada, India, and the USA. While paintings make up most of the collection, sculptures are also on display.
Exhibitions and Events
The artists can be met during the "Artists Without Borders" exhibitions and events. The gallery regularly hosts openings and cultural events, giving visitors the chance to engage with the artists and their work in a relaxed setting.
Meet the Artists Behind the Art
Some of the more well-known artists regularly exhibited at SOHO Galleries include
Eduardo "Choco" Roca Salazar,
Erlin Geffrard,
Laura Bueno,
and JAAR.
Choco is a celebrated Cuban artist known for expressive, textured mixed-media works exploring identity and culture. Erlin Geffrard, from the U.S., creates bold, thought-provoking pieces that mix modern themes with personal stories.
Mexican artist Laura Bueno is known for vibrant, detailed paintings reflecting nature and human connection. JAAR stands out in Mérida’s art scene with abstract, conceptual works that challenge traditional views.
SOHO Galleries Online
In addition to the website of SOHO Galleries (which also has an online store) you can also find
On the website or the Facebook or Instagram pages you can quickly get a first overview about the artists and the exhibited works of the Gallery.
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General Tips for Getting Around
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Weekday afternoons are usually quiet.
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Markets are best early – for freshness.
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Frequently Asked Questions
📍 Where is SOHO Galleries located?
SOHO Galleries is located in central Mérida at Calle 60 No. 400A, between Calle 41 and 43. It lies near the Santa Ana neighborhood and is easily reached on foot from the Paseo de Montejo.
🧭 How far is SOHO Galleries from Casa Loltún?
SOHO Galleries is about 550 meters from Casa Loltún. It’s an easy 7-minute walk through the historic district of Mérida.
👍 Is SOHO Galleries worth visiting?
Yes, SOHO Galleries is worth visiting for its diverse contemporary art from Mexican and international artists. It’s a cultural highlight in downtown Mérida.
🖼️ What type of art does SOHO Galleries exhibit?
SOHO Galleries features contemporary painting, sculpture, photography, and mixed media by emerging and established artists, with a focus on modern Latin American work.
🛍️ Can you buy artwork at SOHO Galleries?
Yes, all exhibited pieces are for sale. The gallery staff can assist with purchases, shipping, and framing options if needed.
💵 Are prices at SOHO Galleries reasonable?
Prices vary by artist and medium, but SOHO Galleries offers works across a broad price range. It caters to both collectors and casual art buyers.
📆 When was SOHO Galleries founded?
SOHO Galleries was established in 2018 and has since become a prominent art space in Mérida’s cultural scene.
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